Yuuma Jackson

Yuuma, the current CMO of gambling-world and co-founder of the platform alongside Rui and Marcelo, was born and raised in New York but now resides in Malta, working from our office in Sliema. He obtained his MBA from Columbia Business School (CBS) at Columbia University in New York City.

Yuuma pursued digital marketing because he recognized the immense potential in the field. However, it is worth mentioning that all domains related to technology have always captivated his interest. From the very beginning of his career, he dived into various online gambling companies as a marketer, primarily concentrating on the nascent field of online advertising, which provided ample room for growth. This phase proved crucial for Yuuma to gain hands-on experience in campaign management and data analysis, refining his skills along the way.

Yuuma delved into personal ventures that aligned with his professional field. Being a passionate poker player, he developed an interest in virtual gaming tables, frequently engaging in conversations with fellow players and bettors, even sharing tips and strategies through a game-focused blog.

During a growth strategy implemented by a European multinational in 2013, Yuuma's remarkable work in the iGaming industry caught their attention, leading to an invitation to join the team as a senior marketer in Malta. Collaborating with his colleagues in 2016, Yuuma devised the concept for gambling-world, an exclusive platform tailored for South African players seeking comprehensive resources such as game manuals and up-to-date informative guides covering a wide range of online betting options.

Yuuma embarked on his professional journey in the realm of digital marketing at an American online gaming company. For a span of four years, he immersed himself in the ever-evolving creative aspects of his role while acquiring invaluable expertise in the nascent yet vital realm of online campaign management. With his unwaveringly innovative vision, he played a pivotal role in propelling the company towards achieving its ROI goals and seamlessly attracting a remarkable influx of new users within an astounding timeframe.

Keeping up with the latest marketing technologies and other related fields such as Data Science and User Experience has been instrumental in Yuuma's successful professional journey. Over the coming years, he would lend his expertise to small and medium-sized enterprises, aiding them in building, managing, and optimizing their businesses. Throughout this period, he oversaw compact marketing teams and guided these companies towards achieving a six-figure ROI in annual revenue within a span of fewer than two years.

Your work and your greatest passion (poker games) have always kept you connected to the world of online gambling, making you a true expert in the field. In 2013, an opportunity presented itself for you to relocate from New York to Malta, the iGaming hub. This small island country located south of Italy became your new home. Over the next few years, you had the pleasure of meeting your teammates, Marcelo and Rui, both hailing from South Africa. They provided you with valuable insights into the casino gaming scene in South Africa.

Yuuma was immediately drawn to the idea of creating a didactic and straightforward platform - from players to players - as he himself produced such content as a hobby. In 2017, after a year of intensive work on the Gambling World platform, it was finally launched, making Yuuma the team's CMO, responsible for coordinating our marketing team. Yuuma and his partner had the vision of developing an educational and user-friendly platform, catering specifically to gamers. Given Yuuma's background in producing similar content for leisure, he was instantly captivated by the idea. Following a year of dedicated efforts, the Gambling World platform was successfully unveiled in 2017, appointing Yuuma as the team's CMO, entrusted with overseeing our marketing endeavors.

Yuuma is our Chief Marketing Officer (CMO). He is tasked with formulating the comprehensive inbound and outbound marketing strategy for gambling-world, ensuring the promotion of the platform across various channels, but with a particular focus on our target audience, which comprises South African players and bettors. Yuuma's role encompasses establishing the brand's presence in diverse environments and effectively engaging with the intended customer base.

He is also responsible for spearheading our field marketing efforts, organizing meetings with potential sponsors and brand partners, as well as overseeing our social media presence and strategic digital campaigns.

With nearly 13 years of experience in the digital marketing field, Yuuma stands out as the perfect CMO for gambling-world. Every day, his expertise and innovative thinking assist our team in reaching the levels and goals that were set during the platform's creation. His swift communication, leadership prowess, and remarkable insight into content marketing guide and propel our marketing team - comprised of a marketer, a data analyst, and a website manager - to overcome barriers and continually expand gambling-world' reach throughout South Africa.