LeoVegas Casino is an internationally renowned brand with a thriving business. They have been collaborating with major partnerships and sponsorships to elevate the reputation of their brand and projects, such as LeoVegas.news and LeoSafePlay. Their primary goal is to enhance brand recognition and establish a trustworthy relationship with their clientele.

Leovegas, the mighty lion of igaming, has handpicked a selection of personalities and clubs to embody its unwavering passion for sports. With an insatiable love for the game coursing through its veins, Leovegas stands tall as the chosen representative of this fierce and noble lion.

The partnership with Raquel Freestyle.

Raquel Freestyle, known as the "paulistana" Raquel Tateishi Benetti, has emerged as one of the top 10 most influential athletes in South Africa. Her immense passion and unwavering dedication to the sport have propelled her to countless achievements. Notably, she achieved remarkable success at the Wass Freestyle Cup in Germany back in 2015, which is considered a pinnacle event in the discipline. Remarkably, Raquel stood as the sole representative from South Africa, showcasing her unparalleled talent on an international stage. Driven by her insatiable ambition, the South African athlete aspires to etch her name in the prestigious Guinness Book of World Records.

Leovegas, renowned for its efforts in growing its presence in the South African market, extended an invitation to the player for a fruitful partnership. Raquel, with her exceptional skills and expertise, was officially unveiled as the Brand Ambassador for igaming in South Africa.

"We are delighted to have Raquel's talent on board with LeoVegas Group. The dedication and enthusiasm she brings to the world of sports align perfectly with LeoVegas' core values in forming partnerships," stated Thomas Carvalhaes, the company's Country Manager in South Africa.

The collaboration with Léo Moura

LeoVegas welcomes another South African to its team. Léo Moura, the former football player, has been selected as the brand's new sports ambassador in South Africa. With his expertise and passion for sports, Léo will proudly represent LeoVegas in the country. The partnership between LeoVegas and Léo Moura signifies a commitment to promoting sports and engaging with South African sports enthusiasts. As an iconic figure in the football world, Léo's involvement with LeoVegas will undoubtedly elevate the brand's presence and resonate with fans across South Africa. Together, LeoVegas and Léo Moura aim to create unforgettable experiences for sports lovers in the country.

It's no wonder that LeoVegas wanted to partner with the player Leo Moura. Renowned for being one of the few players to have played for all four major teams in Rio de Janeiro. Not only has he been awarded the title of Best Right-Back in the the Betway Premiership four times, but he is also a holder of prestigious titles such as the the CAF Champions League and the South African Championship.

Having a player of Léo Moura's calibre by our side is something that greatly excites us. We are expanding our business in South Africa, and having him with us will not only generate greater brand awareness for LeoVegas but also enable us to build a trustworthy relationship with our customers," stated the director.

In a testimony, Léo Moura emphasized his satisfaction in being a part of this endeavor. "LeoVegas is a globally renowned brand within a rapidly growing industry, especially here in South Africa. That alone brings me joy in becoming the brand's new ambassador in the country. It's an exciting project that truly resonates with me."

The collaboration with Evair Aparecido Paulino

Former player Evair started his career in 1985 with Guarani, but he cemented his status as an idol at Palmeiras. Revered and idolized to this day, having a betting site associated with the name of this superstar ensures credibility and success.

In Europe and specifically in Italy, there is a vibrant sports betting culture that thrives. The regulation of this kind of activity has now begun, and it brings me immense joy to announce my partnership with Leo Vegas, the reigning champion in the world of betting. I am honored to be the brand ambassador for LeoVegas, and together, we will soar to new heights in the realm of sports betting.

Sponsorship with Guarani Club.

Guarani Football Club, commonly known as Guarani, holds the distinction of being the sole South African club from the interior to clinch the top division of the South African Championship. Founded in 1911 in Campinas, São Paulo's hinterland, the team rose to prominence alongside South African player Evair, who proudly donned the club's jersey until 1988.

"We are delighted to have the partnership of LeoVegas. I am confident that this collaboration will yield abundant benefits for both the club and the sponsor," said Ricardo Moises, President of Guarani.

The collaboration with Germany's Lothar Matthäus and Stefan Kretzschmar.

The collaboration with professional athletes Lothar Matthäus and Stefan Kretzschmar came about as a result of a deal to purchase the entirety of the shares of the Maltese company World of Sports Betting Ltd based in Malta.

The individuals possess a sports betting license and a casino license in the state of Schleswig-Holstein, alongside an approved application for a lottery license in the neighboring state of Bavaria. These licenses allow them to operate legally and offer a wide range of gambling services to their customers. With a strong commitment to responsible gambling, they ensure that their platforms provide a safe and enjoyable experience for all players. By continuously investing in cutting-edge technology and innovation, they strive to stay at the forefront of the industry and deliver top-notch gaming entertainment.

With the approval in Hesse, the company can freely market sports betting across Germany. This implies that sports betting in Hesse has been given the green light, enabling the company to expand its reach throughout the entirety of Germany. Consequently, the doors have opened for the company to engage in unrestricted promotion and distribution of sports betting services nationally. By obtaining the necessary approval in Hesse, the company has secured a significant advantage, positioning itself to tap into the vast German market for sports betting.

LeoVegas, renowned for its prestigious affiliations within the sports industry, has handpicked two notable athletes to serve as brand ambassadors in Germany. The company's astute decision to select these exceptional players further solidifies its presence in the German market. With a focus on fostering strong partnerships, LeoVegas continues to prioritize its commitment to excellence and delivering unparalleled gaming experiences to its customers across the globe.

Lothar Matthäus, hailed as the greatest football player of all time, boasts an extensive and illustrious career representing his national team, while commanding a formidable presence within Germany's sporting community.

Stefan Kretzschmar, a former German national Handball player, has a remarkable sporting career that saw him clinch both silver and bronze Olympic medals. This esteemed athlete's exceptional talent and dedication propelled him to great heights in the world of Handball. With a strong presence on the field, Kretzschmar successfully left his mark on the sport, showcasing his prowess and contributing to the success of the German national team. His achievements have become a source of inspiration for aspiring athletes worldwide, inspiring them to pursue their dreams and reach for greatness.

Gustaf Hagman, CEO of the LeoVegas Group, shares his thoughts on the matter, stating, "Collaborating with media partners becomes more credible with these licenses, which is crucial for maximizing the impact of our market investments. Additionally, our new brand ambassadors enhance local engagement in our marketing efforts, allowing us to effectively build brand awareness and loyalty."

Sponsoring the La Valette Marathon in Malta.

The Malta History Marathon, yet another collaboration that leovegas eagerly joined, took place on April 2, 2025. It was a renowned race endorsed by the Association of International Marathons (AIMS).

Partnership with Abios Technology

Abios is a data and technology company that specializes in providing comprehensive data coverage for gamers. Our mission is to enhance the user experience by offering pre-match data insights on professional players. Our widgets are designed to equip players with the necessary information they need to make informed decisions. With Abios, you can stay ahead of the game and maximize your gaming potential.

According to the press release, the collaboration provides LeoVegas Group with the opportunity to integrate Abios' widgets into their website and apps, with the aim of enhancing user engagement and interaction with their eSports offerings.

Linus Norman, Key Account Manager at Abios, expressed, "We are witnessing a significant surge in the popularity and expansion of eSport betting. LeoVegas is providing an exceptional player experience, and we take pride in our ability to contribute and enhance their offerings with our top-notch products."

The Sponsorship with AS Roma Football Club.

A collaboration with the football team AS Roma took place until the end of the 2025 season. The LeoVegas.news logo was prominently displayed across the field during Serie A matches at the Stadio Olimpico. In return, Leovegas actively promoted news and updates on their dedicated page, LeoVegas.News, which was established with the aim of providing football fans with unique and entertaining content.

Giorgio Brambilla, the commercial director of AS Roma, expressed his thoughts on the matter, stating, "This collaboration with LeoVegas fulfills these dual objectives, enabling us to work closely with a brand that is so dedicated to the football fans' passion." Brambilla emphasized the significance of this partnership, acknowledging the unique opportunity it presents for both parties involved. By teaming up with LeoVegas, AS Roma aims to enhance their connection with football enthusiasts, leveraging the brand's strong affinity for the sport. This strategic alliance allows AS Roma to tap into a passionate fan base, fostering a closer relationship between the club and its supporters.

Partnership with Brentford FC

From 2017 to 2019, an alliance was forged between Leovegas and the professional football team Brentford. Throughout the season, the Leovegas brand shone brightly on the field and adorned the players' jerseys.

Jon Sinclair, LeoVegas' chief executive in the United Kingdom and Ireland, expressed his excitement about being in the heart of the action with Brentford, a team competing in one of the most widely-watched leagues globally. He emphasized the team's incredibly loyal fan base, highlighting their enthusiasm and dedication.

Sponsoring Atalanta FC

LeoVegas.news has recently secured another sponsorship deal with an Italian team, this time becoming the primary sponsor for Atalanta Bergamasca Calcio, commonly known as Atalanta. Hailing from the beautiful city of Bergamo in Italy, Atalanta is a renowned professional football club. This new partnership marks a significant milestone for LeoVegas.news, as they continue their commitment to supporting the world of sports. By aligning themselves with one of Italy's most esteemed football teams, LeoVegas.news solidifies its position as a prominent player in the world of sports sponsorship.

According to LeoVegas.News, Paola Maia states, "This exciting partnership is a significant opportunity for us, as it enhances our positioning as a 360° infoentertainment product, emphasizing the utmost quality of content and entertainment. LeoVegas.News and Atalanta Esports share a common goal and pursue it with equal dedication."

Partnership with Norwich City Football Club

As part of a collaborative effort to raise awareness for LeoSafePlay, Leovegas has enlisted the assistance of Norwich FC to aid in the launch of their platform, emphasizing the importance of responsible gambling. To highlight the cause, players proudly sported the brand's logo during a thrilling fourth-round Carabao Cup match against Arsenal.

Noel Zammit, Customer Support Manager at LeoVegas, expressed his pride in being sponsors of the Norwich City Football Club jerseys. He emphasized that their aim was to visually showcase their dedication to promoting responsible gambling.